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Wednesday, March 24 • 6:00pm - 7:15pm
Why is Customer Discovery Important?

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Customer discovery allows us to test our hypotheses by using interviews with potential customers. Learn how customer discovery helps determine how well the product meets customer needs which will create a sustainable business model.

This event is sponsored by Penn State Hazleton and Hazleton LaunchBox.  

avatar for Lori Elias Reno

Lori Elias Reno

Lecturer in Marketing, Business, Penn State Hazleton Campus
Lori Elias Reno received her B.A. in English and M.B.A in Marketing from Wilkes University. Her diverse 30-year career includes leadership positions in marketing, communications, and sales across several industries and disciplines. Areas of expertise include, but are not limited to... Read More →

Wednesday March 24, 2021 6:00pm - 7:15pm EDT